The Functional

PURE FUNCTIONAL - a genuine innovation

Die pure FUNCTIONAL Shirts stehen für ein Maximum an Bewegunsfreiheit.

In recent years, new lifestyles have radically changed the way we dress and consequently our taste in fashion and clothing fabrics. Work, leisure, family life, sport - the merging of our lives has long since become a reality. The Life and Workflow 4.0 has led us to develop a new concept for formal wear.

Fashion has opened up to a new generation of technical fabrics that have become real stars of the collection worldwide. This new trend focuses on a fascinating mix of design, fashion and high-tech elements. This is how we came up with the idea of redefining the classic business shirt. We have set ourselves the task of creating a running shirt in the form of a top business shirt that is more modern, more functional, more comfortable and easier to care for than the previous classic business shirt.

The innovation on the shirt market: the pure Functional Shirt transfers the characteristics and features of sportswear to formal businesswear without giving up the elegant look of the shirt.

Discover the FUNCTIONAL collection

The original World's Most Comfortable pure shirt guaranteed:

4-Wege-Stretch | Das quer- und längselastische Material bietet optimale Bewegungsfreiheit, perfekte Passform und hohen Komfort. Es passt sich der Silhouette an und garantiert ein angenehm softes Tragegefühl.

4-way stretch

The transverse and longitudinal stretch material offers optimum freedom of movement, a perfect fit and a high level of comfort. It adapts to the silhouette and guarantees a pleasantly soft feel.

Atmungsaktiv Geruchshemmend | Die offene Konstruktion unserer Stoffe ermöglicht die Luftzirkulation zwischen den Fasern, dadurch wird ein optimaler Feuchtigkeitstransport und ein frisches Tragegefühl gewährleistet. Die antibakterielle Wirkung verhindert schlechten Geruch und Juckreiz.

BREATHABLE & ODOR-INHIBITING

The open construction of our fabrics allows air to circulate between the fibers, ensuring optimum moisture transport and a fresh feel. The antibacterial effect prevents bad odors and itching.

Schnell trocknend | Die pure FUNCTIONAL Hightech-Faser mit spezieller Feuchtigkeitsmanagement-Technologie leitet Feuchtigkeit schnell ab und lässt sie verdampfen. Nach dem Waschen benötigt das Kleidungsstück nur eine extrem kurze Trocknungszeit.

QUICK DRYING

The pure FUNCTIONAL high-tech fibers with special moisture management technology quickly wick away moisture and allow it to evaporate. After washing, the garment only needs an extremely short drying time.

Federleicht | Das extrem leichte Material sorgt für maximalen Komfort bei minimalem Platzbedarf. Perfekt für Reisen - leicht und knitterfrei findet es auch im Handgepäck seinen Platz.

SPRING-LIGHT

The extremely lightweight material ensures maximum comfort with minimum space requirements. Perfect for traveling - lightweight and crease-resistant, it also fits in hand luggage.

Bügelfrei | Der absolut pflegeleichte Stoff braucht nicht gebügelt zu werden. Leichte Knitter werden durch die natürliche Körperwärme glatt. Einfach waschen, aufhängen und anziehen.

Iron-free

The easy-care fabric does not need to be ironed. Slight creases are smoothed out by natural body heat. Simply wash, hang up and put on.

Nachhaltig | Die hochwertigen Fasern werden überwiegend aus recyceltem Garn und in einer umweltgerechten, geschlossenen Kreislaufwirtschaft hergestellt. Pure FUNCTIONAL ist zu 100 % „Made in Europe“.

SUSTAINABLE

The high-quality fibers are mainly made from recycled yarn and produced in an environmentally friendly, closed-loop economy. Pure FUNCTIONAL is 100% "Made in Europe".

pure Functional - 100% "Made in Europe"

pure FUNCTIONAL is manufactured by specialized, state-of-the-art partner companies in Europe. The employees are trained and educated and paid fairly. To support the economy, we source accessories such as buttons, hangtags, tapes, cardboard and packaging materials from regional companies. We pay attention to resource-conserving processing and short delivery routes. Transparent and pure!



Ob fürs Office oder Outdoor - pure Funktionshemden sind für jede Lebenslage bestens geeignet

THE FABRIC


The material for our functional shirts comes directly from Italy, from one of the most renowned, sustainable fabric manufacturers in the world. The premium high-tech fibers make it an extremely breathable garment.

To ensure 100% comfort, the material, which originally comes from the sports sector, is quick-drying and extremely stretchy. Its structure makes it soft to the touch and comfortable to wear.

The use of high-quality raw materials and the innovative construction of the fibers improve the durability and wash resistance of the shirts.

Das Material der pure FUNCTIONAL Shirts besteht aus einer Polyamid-/Elasthan-Mischung.
Die Herstellung des pure FUNCTIONAL Materials übernimmt einer der renommiertesten Stoffhersteller Italiens.

SUSTAINABILITY & ENVIRONMENT

The high-quality high-tech fiber is produced under the highest environmental standards. Our partner supplier pays attention to innovative environmental policies, sustainable supply chains and the creation of a circular economy. The company has committed itself to the following points through a code of ethics:

  1. Protecting the health of its employees
  2. Optimizing production processes by introducing state-of-the-art technologies to monitor and reduce waste and polluting residues
  3. Certifying the environmental results achieved on the basis of clear data
  4. A genuine interest in research and the use of new sustainable raw materials
  5. Supporting important international projects to protect the environment
  6. Contribution to the social and financial development of local communities

The technology behind the polyamide fibers used to produce pure's functional shirts is the result of innovative processes to protect the environment and its resources. The production systems are designed to reduce water consumption and use electricity from renewable sources to reduce CO2 emissions.

For example, the entire process required to produce a cotton T-shirt, from growing the cotton to the dyeing and production stage, requires around 2,700 liters of water. Polyamide fibers, on the other hand, which are produced using the latest industrial technologies, make it possible to produce the same garment with only 50 liters of water, which represents a significant saving for the planet's water resources.

ECONYL - Regenerated Nylon

Econyl wird aus 100% recycelten Material hergestellt.
Unter anderem werden Fischernetze aus den Ozeanen gefischt und zu Econyl weiterverarbeitet.

The majority of pure FUNCTIONAL wear is made from the innovative material Econyl®, which has been awarded the German Sustainability Award.

Econyl® is a polyamide fiber made from 100% recycled material. For this purpose, fabric remnants, carpeting and fishing nets are collected from oceans and recycled into high-quality nylon fibers. Reuse reduces the impact on global warming by 80% compared to nylon made from crude oil. At the end of its life cycle, a shirt made from Econyl® can be reprocessed into premium high-tech fibers.

Source: www.econyl.com